By David Fernandez
Fordham Intellectual Property, Media & Entertainment Law Journal
IPLJ Article Permalink

The way we navigate the Internet is on the verge of a subtle, but widespread transformation. The familiar domain suffixes, such as .com and .edu, will soon have to contend with a variety of new, subject specific domain names, such as .god or .music. The Internet Corporation for Assigned Names and Numbers (ICANN), the small non-profit group in California that will deal out these new domain names, will soon begin selling-off the most coveted new suffixes to qualified candidates. A fight for ownership of the most coveted domain names, such as .eco (for eco-friendly websites) and .gay, will be the new battleground for Internet supremacy. The high cost for applying for one of these new domain names, $185,000 for the application plus an annual $25,000 fee, ensures that only those applicants with strong financial backing will be able to take part in the bidding war. Those successful applicants can re-sell the domain names for $6-$50 to firms, such as GoDaddy.com, who then re-sell them to the public at a higher price. Generic domain names, such as .sport and .music, could be very lucrative to their owners. However, controversy could arrive when applicants share a common word in opposite sides of a dispute.